mastering the media for athletes

Social media: Motivator or Monster

I was recently asked by Runners World to talk on their podcast about how runners use social media. I love this subject (and spend far too much time on social media myself) so really enjoyed the chat. I haven’t been brave enough to listen to it yet so don’t know if...

The ten social media mistakes athletes make most often

Social media can have many great uses for athletes. You can keep up with latest advice and research on your sport or training, you can catch up with friends and their news even when you are training and working too many hours to see them in person and it can keep you...

Handling the media

Tips from retired athletes about dealing with the media

I have recently been researching how Olympic athletes are impacted by the media. I asked ten Olympic athletes, based on their experiences with the media, to give advice to junior athletes just starting out in international competition. The most common and salient...

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