Performance in Mind is run by Dr Josephine Perry. She has a background in communications and behaviour change having worked for many years in journalism, marketing, public relations and crisis communications across private corporations and government. She has an MSc in Communications, an MSc in Psychology and an MSc in Sport and Exercise Psychology. She also has a PhD in Political Communications. She is a member of the British Psychological Society (BPS), the British Association of Sport & Exercise Sciences (BASES) and the Association of Applied Sports Psychologists (AASP) and is under stage 2 supervision to become a Chartered sports psychologist. She is a regular contributor to Athletics Weekly.
With a long background in communications she first started learning about performance psychology after competing in Ironman Melbourne in 2013. It was a really windy day with huge waves. For someone used to swimming in a 20 metre London gym pool this was way out of her comfort zone. She heard the commentator mention the waves. He said “you can’t control the conditions. What you can control is the way you choose to react to them.” A light bulb moment. She realized it was her choice if she was scared or not and had to choose not to be. It became the fastest Ironman she’s raced and set off a full career change, from a conversion course to learn all the basics of Psychology to the MSc in Sports and Exercise Psychology.
She loves the idea that psychology isn’t just used to help those with mental health problems get better but can be used by those already doing well to function even better. She loves that it could be used positively to improve performance, whether as a professional athlete, working in business or as an amateur, competing in a sport you love.
Alongside the MSc she also spent some time working at UK Sport to learn how elite sport is run in the UK. This was an invaluable way to understand the pressures on athletes, the support they get and the machinery of the elite UK Olympic and Paralympic systems. Sport at this level is no longer a fun hobby. It is strategic and it is business.
Through Performance in Mind she can help you to learn the skills you need to excel in your performance, whether in sport or in front of the media, whether a member of Team GB or taking on your first Marathon. Her approach uses a mix of humanistic and cognitive behavioural psychology and will teach you strategies so you feel more comfortable and in control when entering potentially stressful situations and ensure you are able to perform to your maximum potential.