performance in mind


My Story.
 My Mission.

Performance in Mind is run by Dr Josephine Perry. She is a chartered psychologist working with those in sport and on the stage and in business to help them overcome their barriers to success so their can achieve their goals.

Josephine has a background in communications and behaviour change having worked for many years in journalism, marketing, public relations and crisis communications across private corporations and government. She has a MSc in Communications, a MSc in Psychology and a MSc in Sport and Exercise Psychology. She also has a PhD in Political Communications.

She is a Chartered member of the British Psychological Society (BPS) and a member of the Association of Applied Sports Psychologists (AASP). She is registered with the Health Care Professions Council. She writes features for sports magazines and websites and is regularly quoted in the media on how athletes and other performers can use applied sports psychology to enhance their performance.


With a long background in communications she first started learning about performance psychology after competing in Ironman Melbourne in 2013. It was a really windy day with huge waves. For someone used to swimming in a 20 metre London gym pool this was way out of her comfort zone. She heard the commentator mention the waves. He said “you can’t control the conditions. What you can control is the way you choose to react to them.” A light bulb moment. She realized it was her choice if she was scared or not and had to choose not to be. It became the fastest Ironman she’s raced and set off a full career change, from a conversion course to learn all the basics of Psychology to the MSc in Sports and Exercise Psychology.

Sports Psychology

Dr Perry will see both elite and amateur athletes to help them overcome barriers to success so they enjoy their sport more and perform better when it matters.

Performance Coaching

Applied Sport Psychology techniques do not just help athletes. They can help anyone aiming high; stage or screen, medicine, law, entrepreneurs or business leaders.

Performance Zone

We get that individual sessions might not be accessible for everyone so the Performance Zone is full of worksheets, blog posts, videos and tools you can use to improve your performance and enjoy the process more.


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