content creation
About Content creation
Dr. Perry previously worked as a journalist, has published three books, appeared on dozens of podcasts, and written countless articles for news, sport, and business publications.
She is experienced in public speaking, media interviews, and working with brands who want to incorporate sport psychology into their PR and Marketing Campaigns. If you would like performance psychology-focused content created for Television, Podcasts, Articles, or Campaigns please contact: Josie@performanceinmind.co.uk or 07958 519733 to discuss your requirements.
I Can: The Teenage Athlete’s Guide to Mental Fitness
by Dr.Josephine Perry
I can. It is the mantra of many successful athletes. The successful athletes we all enjoy watching and aspire to join don’t just work physically hard – they learn how to use their brain really well too. In their time in sport they have learnt tonnes of mental skills and have honed a performance focused mindset to give themselves the best chance of achieving their sporting dreams. This book is designed to help you become one of these athletes. Someone whose body can already show off brilliant sporting skills but who now wants to learn to master the mental skills too.
Below are examples of recent work within the sports sector. Click on the ‘+’ icon below each logo for a clickable link to each article.

Cycling Weekly
- DVT and Flying: Travel safely
- Your own worst enemy
- Smile and Wave
- Smartwatches act like military drill sergeant
- is cycling the answer to men’s loneliness?
How to handle a mid-ride crisis - 7 ways to develop a pro mindset
- What can we learn from the mindsets of the Pros.
- Cross Training for Cycling
- Why Emotional Intelligence can help your riding
- Six common cycling fears
- Is social media ruining your cycling?
- How to maximise Mental Health as a cyclist
- Mental health benefits of volunteering
- Savour the moment and love every ride
- You ARE a real cyclist: Handling Imposter Syndrome
- The Strength Within – Three pillars of motivation
- How to face down your cycling fears
- Bouncing back from serious setbacks
- Building confidence on the bike
- Gender and cycling performance
- Are you addicted to Cycling?
- Dealing with setbacks
- How to avoid making training mistakes
- How to bounce back from a crash
- Using your work skills to become a better rider
- Don’t blame the bike: How to injury proof yourself
- Performance profiling
- Learning from other sports
- 17 mind-hacks to give your riding a boost
- How soldier cyclists use their military training to be better riders
![[mensfitness.co.uk][178]mens-fitness-logo](http://performanceinmind.co.uk/wp-content/uploads/2021/05/mensfitness.co_.uk178mens-fitness-logo.png)
Men's Fitness
![[athleticsweekly.com][445]logo](http://performanceinmind.co.uk/wp-content/uploads/2021/05/athleticsweekly.com445logo-300x197.png)
Athletics Weekly
- How to rise to the occasion
- Being the perfect sports parent
- The unexpected pressures on Rio athletes
- How coaches can give great feedback
- Managing great expectations
- Running with music, podcasts or your own thoughts
- Pick your perfect training partner
- Banishing negative thoughts
- Maintaining motivation
- Overcoming setbacks
- On making great goals and sticking to them
- Coach burnout
- Sleep for teenage athletes
- the alter egos that some athletes adopt
- How the media can impact on athlete’s performance
- The superstitions that some athletes follow
- Benefits of warm weather training camps
- Helping coaches tackle the hard conversations with athletes
- Finding the right coach for you
![[thepsychologist.bps.org.uk][32]Psychologist_Logo](http://performanceinmind.co.uk/wp-content/uploads/2021/05/thepsychologist.bps_.org_.uk32Psychologist_Logo.png)
![[www.tri247.com][924]Tri247_Logo](http://performanceinmind.co.uk/wp-content/uploads/2021/05/www.tri247.com924Tri247_Logo.png)

Peak Performance
![[images.immediate.co.uk][783]cropped-White-Orange-da60b0b-04d8ff9](http://performanceinmind.co.uk/wp-content/uploads/2021/05/images.immediate.co_.uk783cropped-White-Orange-da60b0b-04d8ff9.png)
Bike Radar

Adidas Gymtimidation campaign


Performance Kitchen
![[static1.squarespace.com][668]sdhoes2Bblack2Bblue2B252812529](http://performanceinmind.co.uk/wp-content/uploads/2021/05/static1.squarespace.com668sdhoes2Bblack2Bblue2B252812529.jpg)
Her Move Magazine


Lego Unstoppable FC campaign

eBikes for Evans Cycles

London Marathon ‘Meet the Experts’
- Held on 4th February 2017 & 3rd February 2018
- London Marathon Website: Running through Winter
- London Marathon Website: Using the postcodes of London to set your mindset
![[performanceinmind.files.wordpress.com][206]cropped-logo-pim](http://performanceinmind.co.uk/wp-content/uploads/2021/05/performanceinmind.files_.wordpress.com206cropped-logo-pim.png)
Sport psych expertise for journalists
-
The Mirror: Andre Onana gets expert advice
-
Hello Magazine: The power of exercise
-
Cyclist: Cycling Mental Training
- The i Paper: Health Myths
- Women’s Running: How to be brave with your running
- The Telegraph: How to become that person who exercises in the dark and cold
- Women’s Running: Exercise Addiction
- Journalist as Author: The 10 Pillars of Success
- Personnel Today: Something new to get stressed about
- Huff Post: Why watching football is good for your health
- Women’s Health: How Open Water Swimming helps my anxiety and depression
- The Times: How do Midlife athletes stay fit.
- The Times: Is Covid stress to blame for on court tantrums?
- Men’s Health: What happens when I visualise
- Femail: 10 characteristics that successful people share
- ITN News: The Olympic Blues
- Huffington Post: Why watching sport makes us want to get fit
- The Mirror: We are in an unprecedented mental health crisis
- The Times: The best ways to deal with pressure
- Wired: Simone Biles will not be the last
- The Guardian: How Emma Raducanu raised the profile of Performance Anxiety
- Runners World: 5 ways to make morning running work for you
- The Independent: Anxiety made me quit running
- The Telegraph: Lockdown Long Haul
- 220 Triathlon: Impostor Syndrome
- Athletics Weekly: Take control
- Runners World: Harness the power of Nervous Energy
- Telegraph: Coronavirus wrecking havoc on marathons
- The Sun: Working out from home
- Guardian: Faster, Higher, Longer the rise of the female Ultra-Distance athletes
- Metro: How to cope with end of decade anxiety
- Guardian: How useful is booing your own team
- Mirror: How to work your body clock to your advantage
- Observer: A step too far: how fitness trackers take over our lives
- BBC: Can you imagine your way to success?
- ITV: The sub 2 hour marathon attempt
- Cycling Weekly: Full time work: Full time training
- Glamour: How to make friends as an adult
- Red Bull: Finding flow
- Cycling Weekly: Seven ways to stay motivated when taking a break from racing
- Cycling Weekly: Keep it in perspective: How to avoid bike obsessiveness
- Runners World: Should you share your running on social media
- Vitality magazine: What are the real benefits of playing sport
- Fast Running: Get your marathon recovery right
- The Metro: Sweatworking
- The Telegraph: The psychology of overcoming the wall in a marathon
- The Telegraph: How exercise helps reduce period pain
- Mind Beauty Style: How to beat your inner bully
- The Times: On how to stick to a specific goal like Dry January
- Sunday Post: On why you should have goals rather than resolutions
- Yahoo: On staying motivated to train throughout winter
- Marathon Talk: On mental toughness
- Runners Guide: On using sport psychology in your running
- Sports Sister: On breaking through the pain barrier:
- Cycling Weekly: Is cycling the toughest sport
- Total Women’s Cycling: Climbing on the bike
- Total Women’s Cycling: On how to win the mental battle when you race
- Total Women’s Cycling: On how to set goals
- Total Women’s Cycling: On ‘What if’ planning and ‘pre-performance routines’
- Total Women’s Cycling: On how to use visualisation
- Total Women’s Cycling: Reframing your thoughts
- Evans Cycling blog: Recovering from injury
- Red Bull: Tackling Obstacle courses
- Outdoor Magazine: Maintaining motivation over winter
- Lessons in Badassery: 6 mental hacks to ace your next race
- Tri247.com: Is technology fuelling exercise addiction
- Cycling Weekly: Strava fuelling exercise addiction
- TriRadar: Technology fuelling exercise addiction
- Triathlon Magazine Canada: Are you addicted to triathlon?
- Fast running: Alternative Christmas gifts
- Bike Radar: Blue monday motivation
- Cycling Weekly: Does elite cycling have a mental health problem?
- Hustle: The women working in Football
- Wise Living Magazine: 12 Christmas Wellbeing tips
![[performanceinmind.files.wordpress.com][206]cropped-logo-pim](http://performanceinmind.co.uk/wp-content/uploads/2021/05/performanceinmind.files_.wordpress.com206cropped-logo-pim.png)
Podcasts and Broadcast
- BBC Curious Cases: Be more Athlete
- Project PB: How to run your best race
- Cyclist magazine: Getting Braver on the bike
- Her Spirit: Season 6. Put yourself 1st in 2023
- BBC Sounds: Are any world records unbreakable?
- Fitpage: The art of goal setting
- Newcastle Uni coaching conference: 10 Sport Psych tools for coaches.
- Michael Mosley 21 day body turnaround: Episode 3
- BBC Ideas: 4 tips from sport psychology you can use in everyday life
- Mind over Muscle podcast: 7 episodes
- Parents in Sport Podcast: I can
- High Performance Human Podcast with Simon Ward
- The Talent Equation: I Can
- Women’s Health: Handling Injury
- Gemma Sampson Nutrition: Coping during times of stress
- Supporting Champions: The psychology of communication
- BBC Tripod: Dare to Tri
- Marathon Talk: Exercise Addiction research
- The Brick Session: Are you addicted to exercise
- The Brick Session: Being a great Sport Parent
- Marathon Talk: Marathon day preparation
- Marathon Talk: Sport Psychology techniques
- Marathon Talk: Mental Toughness research
- Marathon Talk: Mental Toughness study call out
- Train Smarter: The Psychology of Injury
- BBC World Service: The Why Factor – Extreme Endurance Challenges
- BBC World Service: The Why Factor – Why do we admire confidence
- GCN (Global Cycling News): Is Form mental or physical?
- Swim for Tri: Catch up with Dan Bullock
- Her Spirit Podcast: Find your why

Expert comment
- How to stop comparing yourself
- Why doing less may help you to achieve your training goals
- Quiet quitting your fitness regime
- Cost of living crisis: Boutique gyms
- Ditch the fitness challenges
- How to be ok with being a slow runner
- How to be less sensitive
- Why can I lift heavier weights when being spotted?
- Should I exercise over Christmas?
- Fitness Challenges: Why do people want to run the marathon?
- Do you really need a mirror to work out?
- Workout anxiety: Why we feel nervous before exercise
- Body image battles
- The fit one
- 7 tricks to make new habits stick
- What is performance anxiety

LiveScience articles
get in touch
or