Working with the media is an important skill for athletes. Performance in Mind research (read it in the Media Mindset Paper ) with 10 Olympic athletes who have extensive experience of working with the media has found that with a more complicated and instant media environment than ever before, an athlete who sees the media as an inconvenience, an interference and as a threat will find it can impact negatively on their performance. Those who are able to develop a facilitative media mindset will be able to cope working with the media much more effectively and ensure they can use the media engagement to benefit their performance. The research identified two key routes that will help to develop a facilitative media mindset; (1) confidence when speaking to and engaging with journalists and social media and (2) learning how to ensure you are always in control of a media situation. These training sessions teach athletes both elements.
The individualized media training session will prepare an athlete for tv, radio, online and newspapers interviews and provide social media tactics and advice. 121 media training sessions for athletes who need to perform in front of the camera for journalists as well as in their sport. After the session an athlete will feel more confident to take on media interviews and know how to control media work between so it does not impact their performances negatively taking athletes more towards a facilitative media mindset. For the preparation and a three hour session at a location to suit the athlete the service costs £300 plus travel costs.